Packaging Design …from brainstorming sessions and napkin sketches to print production.


My experience has centered in the beauty industry, however I do design packaging for a variety of other consumer products including: food and nutrition, electronics, filtration systems, and more!
Package Slipcover (Front)
Package Slipcover (Front)

• Consistent design that matched La Prairie's layout specifications.

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Package Slipcover (Back)
Package Slipcover (Back)

• Rear view of the slipcover design

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Inserts
Inserts

• The creation of multilingual inserts for instruction purposes

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Package Slipcover (Front)
Package Slipcover (Front)

• Consistent design that matched La Prairie's layout specifications.

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Retinol_Serum_Mask_Triple_Carton.jpg
Retinol_Serum_Mask_Triple_Carton.jpg

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Olive & Jojoba Tube with Carton
Olive & Jojoba Tube with Carton

• Photoshop rendering of both tube and carton • For use on various retail websites and promotion materials

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Product Collection
Product Collection

• Promotional image featuring 5 OZ Natural products

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Retinol_Serum_Mask_Triple_Carton.jpg
Retinol_Serum_Mask_Triple_Carton.jpg

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Florastor Package Concept
Florastor Package Concept

• Photoshop Rendering of carton • Updated logo and graphics that have a clearer message, visually compete better against the competition, and have a more suitable aesthetic than the current design

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Florastor Shelf Visual
Florastor Shelf Visual

• Rendering of the package and and a shelf talker • Enables the client to see how the product will billboard and work against the competition

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Florastor Bottle and Kids Packaging
Florastor Bottle and Kids Packaging

• Concept implementation across some additional Florastor products

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Florastor Package Concept
Florastor Package Concept

• Photoshop Rendering of carton • Updated logo and graphics that have a clearer message, visually compete better against the competition, and have a more suitable aesthetic than the current design

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La Prairie, Inc.
 
4 years as an Art Director taught me the value of precision in both design and production. It was here that I learned the how much good packaging connects to consumers.

 

OZ Naturals, Inc.
 
Extensive freelance work for this company includes original designs and packaging layouts for cartons, labels, tubes, and bottles.

 

BioCodex, Inc.
 
Concept work for their flagship product, Florastor. The process included a logo redesign, packaging redesign, store visuals, and extensive brand research.

 

Sphericool Packaging
Sphericool Packaging

• Creation of the Sphericool logo and brand packaging (with an Art Deco feel)

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Sphericool Die-line
Sphericool Die-line

• Construction drawing for production

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Sphericool Packaging Insert
Sphericool Packaging Insert

• Packaging card designed to mirror the look of the carton

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Sphericool Packaging
Sphericool Packaging

• Creation of the Sphericool logo and brand packaging (with an Art Deco feel)

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StrikeTec Box
StrikeTec Box

• Packaging design for wearable electronic device and components

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StrikeTec Box
StrikeTec Box

• 3/4 view of the package

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StrikeTec Box
StrikeTec Box

• View of the package with an open front flap • Die-cut windows show the sensors and wristbands

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StrikeTec Box
StrikeTec Box

• Packaging design for wearable electronic device and components

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iStelle Bottles
iStelle Bottles

• Photos of the completed production bottles

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30ml Bottle
30ml Bottle

• Initial layout work for the bottles was done by creating a die-line, then applying the layouts to an illustration for concept review

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iStelle Package (front)
iStelle Package (front)

• Layout concept work

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iStelle Bottles
iStelle Bottles

• Photos of the completed production bottles

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Sphericool
 
Packaging design from the ground up. The client had a product but no direction. After a lot of discussion, I decided to embrace the the Art Deco style for its sophistication and beauty. The result: one-of-a-kind, elegant packaging.

 

DuPont Package Die-line
DuPont Package Die-line

• Die-line of multilingual (English & Spanish) packaging for water filter • Detailed restrictions were followed for the maintenance of the brand identity (standards)

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DuPont Package Rendering
DuPont Package Rendering

• Conversion of the packaging die-line into a 3D image for review

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Large Filter Concept
Large Filter Concept

• Layout for pitcher cartridge refill

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DuPont Package Die-line
DuPont Package Die-line

• Die-line of multilingual (English & Spanish) packaging for water filter • Detailed restrictions were followed for the maintenance of the brand identity (standards)

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EFD: StrikeTec
 
Elliot Fight needed a packaging design that would be strong, clear, and have a strong impact on their audience of boxers, trainers, and athletes.

 

iStelle
 
Bottle layouts and art were created help give this skincare company a clean, sophisticated and legible look. 

 

KEEPTIGHT Packaging Concept Sketches
KEEPTIGHT Packaging Concept Sketches

• Illustrator-based concept work that explores issues of color and transparency

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KEEPTIGHT Final Package Illustration
KEEPTIGHT Final Package Illustration

• Illustration of confirmed design and method of wristband presentation

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KEEPTIGHT Packaging Concept Sketches
KEEPTIGHT Packaging Concept Sketches

• Illustrator-based concept work that explores issues of color and transparency

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Tomato Box – Inner Pack
Tomato Box – Inner Pack

• Branded layout for a Canadian produce vendor

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Tomato Box – Outer Pack
Tomato Box – Outer Pack

• Large, stackable tray that holds 6 of the smaller tomato boxes

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Tomato Trays on a Palette
Tomato Trays on a Palette

• Store rendering that shows the tray and box presentation on-site

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Tomato Box – Inner Pack
Tomato Box – Inner Pack

• Branded layout for a Canadian produce vendor

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Filters: DuPont & NewView
 
Attention to detail is crucial to all packaging design projects. This requires an ability be creative while working within the constraints of the brand standards.
KEEPTIGHT
 
This project was a great exercise in creating unique ways to visibly display a wristband. The end result as clear packaging with an insert that presented the band in an "infinity loop" (mobius strip).
Food (various)
 
I also work on the occasional food-related project. These usually require strong imagery and extensive digital editing to showcase them in-stores.