Here are 2 crucial elements of the branding process:
Branding…maintaining a business or product's identity throughout all channels.
I can take a business from being just a name or thought to a fully realized concept in both print and digital media. The goal: express brand's unique voice and make a strong connection to its audience.
Once the research is completed, the ideas must be translated.
This usually results in logo concepts, application tests, and completed identities.
In order to create a solution, you first need to understand the problem.
Part of my research and documentation process includes studying various aspects the competition, audience, and design attributes. I will then create a document that includes elements such as attribute maps and concept development details.
OTL Concept Statements
• Concept Statements provide a visual/verbal explanation of both the literal and abstract information gathered from research.