Branding…maintaining a business or product's identity throughout all channels.
I can take a business from being just a name or thought to a fully realized concept in both print and digital media. The goal: express brand's unique voice and make a strong connection to its audience.
Here are 2 crucial elements of the branding process:
In order to create a solution, you first need to understand the problem.
Part of my research and documentation process includes studying various aspects the competition, audience, and design attributes. I will then create a document that includes elements such as attribute maps and concept development details.
Once the research is completed, the ideas must be translated.
This usually results in logo concepts, application tests, and completed identities.