Branding…maintaining a business or product's identity throughout all channels.


I can take a business from being just a name or thought to a fully realized concept in both print and digital media. The goal: express brand's unique voice and make a strong connection to its audience.
Here are 2 crucial elements of the branding process:
OTL Attribute Map
OTL Attribute Map

• Attribute maps bring together key design and concept elements • The goal is to present logical and proper aesthetic choices for the brand by illustrating how the key elements come together (color, typeface, shape/form, etc.)

OTL Concept Statements
OTL Concept Statements

• Concept Statements provide a visual/verbal explanation of both the literal and abstract information gathered from research.

OTL Attribute Map
OTL Attribute Map

• Attribute maps bring together key design and concept elements • The goal is to present logical and proper aesthetic choices for the brand by illustrating how the key elements come together (color, typeface, shape/form, etc.)

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#1

Research


In order to create a solution, you first need to understand the problem.

Part of my research and documentation process includes studying various aspects the competition, audience, and design attributes. I will then create a document that includes elements such as attribute maps and concept development details.

Sing Inc. Logo Variation
Sing Inc. Logo Variation

• Multiple color applications the brand

Open The Lotus Logo
Open The Lotus Logo

• Background variations

Sphericool Logo Variations
Sphericool Logo Variations

• 3 variations of the Sphericool logo application

Sing Inc. Logo Variation
Sing Inc. Logo Variation

• Multiple color applications the brand

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#2

Implementation


Once the research is completed, the ideas must be translated.

This usually results in logo concepts, application tests, and completed identities.