Branding…maintaining a business or product's identity throughout all channels.

I can take a business from being just a name or thought to a fully realized concept in both print and digital media. The goal: express brand's unique voice and make a strong connection to its audience.

Here are 2 crucial elements of the branding process:

#1

Research

In order to create a solution, you first need to understand the problem.

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Part of my research and documentation process includes studying various aspects the competition, audience, and design attributes. I will then create a document that includes elements such as attribute maps and concept development details.

#2

Implementation

Once the research is completed, the ideas must be translated.

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This usually results in logo concepts, application tests, and completed identities.