Branding | dvn-designs

Here are 2 crucial elements of the branding process:

Branding…maintaining a business or product's identity throughout all channels.

I can take a business from being just a name or thought to a fully realized concept in both print and digital media. The goal: express brand's unique voice and make a strong connection to its audience.

#2

Implementation

Once the research is completed, the ideas must be translated.

This usually results in logo concepts, application tests, and completed identities.

• Background variations

• 3 variations of the Sphericool logo application

• Multiple color applications the brand

1/5

#1

Research

In order to create a solution, you first need to understand the problem.

Part of my research and documentation process includes studying various aspects the competition, audience, and design attributes. I will then create a document that includes elements such as attribute maps and concept development details.

• Concept Statements provide a visual/verbal explanation of both the literal and abstract information gathered from research.

• Attribute maps bring together key design and concept elements
• The goal is to present logical and proper aesthetic choices for the brand by illustrating how the key elements come together (color, typeface, shape/form, etc.)

1/2

Here are 2 crucial elements of the branding process:

Branding…maintaining a business or product's identity throughout all channels.

I can take a business from being just a name or thought to a fully realized concept in both print and digital media. The goal: express brand's unique voice and make a strong connection to its audience.

#2

Implementation

Once the research is completed, the ideas must be translated.

Open The Lotus Logo

Sphericool Logo Variations

Sing Inc. Logo Variation

#1

Research

In order to create a solution, you first need to understand the problem.

OTL Concept Statements

OTL Attribute Map

Sing Inc. Logo Variation